Got this new shiny red e-reader today... so fed up with it already!! The Reader store is not working in the U.K. - well done Sony! My god, what's the point of launching this??? PC World highly recommended it.... grrrrr.... I have downloaded a few free e-books, they won't load, nothing will load despite perfect wi-fi connection. I just want some books that aren't the 5 rubbish books that came with it. I have tried to sort this for hours and am so fed up. My iphone 4s was set up in minutes, this has taken 3 hours of my life, loaded sony, latest downloads, reader for pc, latest adobe. I have run out of ideas now other than to stamp on it or return it to PC World tomorrow! Help!!!! Should it sync books automatically once I have loaded all this stuff onto my laptop??